BRAND HISTORY
The idea was born in a lake, on a wakeskate board.
No one could have imagined that the passion of Josep, the brand’s founder and CEO, would grow into an idea from which a whole world would be built.
One day, while he was training as usual, his glasses sank into the lake — and the question came to him: what if I made wooden glasses that float?
After a great deal of trying and searching, Josep found a way: he began making the frames from recycled wakeskate boards.
