BRAND HISTORY
Charlie Max is a Milanese eyewear brand that draws its roots from a city where design is lived every day.
Rather than follow other people’s paths, the brand leans on an identity of its own: a willingness to take risks, to experiment, and a contemporary voice that stays faithful to the Italian tradition of making.
THE BRAND TODAY
Icons explores iconic forms and the link between past and present, through carefully chosen colours and geometry. Avantgarde goes a step further and looks for new materials, finishes and lines.
Out of the tension between those two souls come models such as Gregorio, Giulio, Sofia and Lambro — glasses that bring out the character of whoever wears them.
